Someone mentioned the “milk cola economics”, the origin of “economics” behind this book, I stir the Bureau of … I do not know this book sold in the end, how many people from this fascination with economics ; But if you book “read” water, also read Mankiw’s “Macroeconomics” Peace Connecticut “microeconomics”, you know, not all problems can use economics to answer. Milk cola same problem.
Support milk cola economic point of view: milk the square box province shelf space, especially refrigerated shelf space; Coke circular packing feel good, easy to pick up. The conclusion is: the distinction between the radius of more economical, saving businesses costs. Well, from an economic point of view, this view is only plausible.
In fact, the packaging is made of square but will also increase the cost of the business. Square packaging is not conducive to transport, easy to be damaged during transport; circular packing strong, especially if you bottle rolled out a few laps depression or simply bottle made of graceful woman convex caused the appearance of the body . This is why crude oil and petroleum products will never square packaging used drums packed with corrugated dent. Recall that you bought milk and cola, which is more easily damaged? Most box-packaging of milk has depression, the concave angle scars, you do not see the damage because of damage during transport dispose. Even scattered outside of the package with a layer of a large cardboard box or packaging, a large number of extrusion damaged during transport is difficult to completely avoid. Coke and other drinks made of round, in addition to reduce losses and improve logistics grip comfort, as well as taking into account the the carbonated drinks shaking produces carbon dioxide resulting in high pressure. Performance of one round than square not easily deformed or damaged. Comments the students, you should consider the issue of packaging material. Yes, did not say before because even consider the material to the metal, square than round still easily deformed or damaged, the prices of goods go to the supermarket to see a variety of luncheon meat, canned fish will know. Therefore, even if the the square packaging does save shelf space, but this is part of the cost savings can not make up for part of the losses during transport. “But I still think the square packaging does save space cost?” Certain that people think so. Yes, it is still a phenomenon on the surface.
The truth is: the cost of shelf space is static, but commodities trading is a dynamic process. I would like to ask, manufacturers and supermarkets would think that their products placed on the shelf to put better? Not, businesses want to sell their goods sooner the better. Like @ negative comments said, bear the storage costs are not manufacturers, they do not need too much to consider, not to mention, if only in order to store, supermarkets have special Treasury. Businesses hope that is not the supermarket once put 10 boxes of milk on the shelf or consumers once bought 10 boxes of milk stood at home, but to consumers every day to buy 10 boxes of milk. Round packaging undoubtedly feel than the square good, convenient for a lot of consumer consumption, which is why the round package “drinks milk” in the 7-11 convenience store or vending machines in the United States more common. (Beverage type does not refer to “milk drinks” kind of milk-flavored drinks.)
Radius of the dispute and cold storage so little relationship with supermarket warehouse or nothing to do with this, is still based on consumer convenience. American supermarket milk three square Tetra Pak, round bottles, plastic bucket. Round bottles for quick consumption, bought a drink directly; large plastic barrels, basically with a handle, but also for the convenience of the consumers, especially in some coffee shops and other milk guzzler; square Tetra Pak for general household use, yes, businesses do not consider the supermarket and warehouse costs, but in order to take into account consumers’ home refrigerator storage space. The average family refrigerator, like a black hole, how many things can go inside the plug, so a little bit of space, square Tetra Pak boxes savings is quite valuable. Businesses, of course, aware of this, so in order to meet this demand, at the expense point feel and logistics cost, is worth it.
In general, milk manufacturers seeks profit, it is particularly self-interest, so in addition to the friendly exchanges, mutual benefit, they do not have too much to take into account the supermarket warehousing costs, they have to do is single-minded to discuss the hearts and minds of consumers. Coax consumers, merchants have milk to drink it. On the other hand, the principles of economics is good, but a social phenomenon is not just economics at work. Economics can only solve the economic problems, or “help” solve other problems. One-sided, static look at the issue, often speculative answer, “essence” becomes “see through the appearance Programme essence” through the appearance.
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